Adobe Firefly Pricing (2026): Standard vs Pro vs Pro Plus, Credit Costs per Model, and the 'Unlimited' Offer

How we checked: plan prices, credit allowances, and plan features come from Adobe's Firefly plans page (Individuals and Business tabs, US view) and the Firefly special offer terms. Per-feature and per-model credit costs come from Adobe's Help Center articles on generative credits and partner models (both updated November 10, 2026), plus the unlimited generations special offer article. We read all of them on November 10, 2026, the day Adobe announced its Firefly expansion at Adobe MAX. Prices are US dollars before tax. Sources are listed at the end. We have no affiliate relationship with Adobe. Adobe marks many partner-model rates "for a limited time," so treat the credit tables as a snapshot.

The short answer

Firefly Free: $0. You get limited daily generations on a curated set of models and 1 generation at a time. Adobe doesn't publish the daily number.
Firefly Standard: $9.99/mo for 2,000 credits a month and 2 concurrent generations. It doesn't come with Photoshop or Express.
Firefly Pro: $19.99/mo for 4,000 credits, Photoshop on web and mobile, Adobe Express Premium, and 4 concurrent generations.
Firefly Pro Plus: $49.99/mo for 10,000 credits, the same apps, 6 concurrent generations, and Firefly Graph (beta).
Firefly Premium: $199.99/mo for 50,000 credits plus unlimited use of the Firefly Video Model. On November 10 it was listed in the plans-page FAQ and on the Business tab, but not as a card on the Individuals tab.
Every paid plan makes standard features free to use. Generative Fill, Generative Expand, Remove Background, and Firefly Image 3 and 4 don't spend credits. Credits go to premium features: video, audio, newer Firefly models, and every partner model (Google, OpenAI, Kling, Runway, Luma, and others).
New-subscriber deal (Nov 10 to Dec 6, 2026): first-time subscribers pay $9.99 for Pro and $19.99 for Pro Plus per month for the first 6 months on the monthly plan.
Up to a year of "unlimited" generations: individual Pro, Pro Plus, and Premium plans get a year of credit-free generations on select models. The model list differs by plan. Standard isn't included.
Credits don't roll over. They reset on your billing date.

Plans and prices

From Adobe's Firefly plans page and offer terms, US view, November 10, 2026.

Plan	Monthly plan	Annual, billed monthly	Credits a month	Concurrent generations	Apps included
Free	$0	—	Limited daily generations	1	Firefly web and mobile
Standard	$9.99	Not shown	2,000	2	Firefly web and mobile
Pro	$19.99 ($9.99 for 6 months on the offer)	$16.99 ($8.49 for 6 months on the offer)	4,000	4	Firefly, Photoshop web and mobile, Express Premium
Pro Plus	$49.99 ($19.99 for 6 months on the offer)	$41.99 ($16.79 for 6 months on the offer)	10,000	6	Same as Pro, plus Firefly Graph (beta)
Premium	$199.99	Not shown for individuals	50,000	—	Same as Pro

Teams: Firefly Pro, Pro Plus, and Premium for teams cost $19.99, $49.99, and $199.99 per license per month, all on annual plans billed monthly. They come with the same credit amounts plus admin tools and 24x7 support. Teams plans are excluded from the unlimited generations offer. On the same page, Adobe lists Creative Cloud Pro for teams at $99.99 per license per month with 4,000 credits.

The MAX deal, in plain terms

The offer terms say the promotion runs November 10 to December 6, 2026. It's for first-time subscribers of Firefly Pro or Pro Plus for individuals who buy directly from Adobe, limited to one subscription per customer.

Pro: $9.99/mo on the monthly plan, or $8.49/mo on the annual plan billed monthly, for 6 months. After that you pay $19.99 or $16.99.
Pro Plus: $19.99/mo on the monthly plan, or $16.79/mo on the annual plan billed monthly, for 6 months. After that you pay $49.99 or $41.99.
The annual plan billed monthly requires a 12-month commitment, so check Adobe's cancellation terms before you choose it over the monthly plan.
It isn't available to education, OEM, or volume-licensing customers.

On the monthly plan, the offer saves $60 on Pro or $180 on Pro Plus over the first 6 months.

What a credit buys

Adobe has one type of generative credit, shared across Firefly, Photoshop, Illustrator, Premiere, Lightroom, and Express. On paid Firefly plans, credits are only spent on premium features. Below are the published rates.

Adobe's own features

Feature	Credit cost
Firefly Image 5	10 per generation
Firefly Image 4 Ultra	20 per generation (1 image)
Generate Video (Firefly Video Model)	540p: 20 per second · 720p: 50 per second · 1080p: 100 per second
Generative Extend in Premiere (24 fps)	720p: 50 · 1080p: 100 · 4K: 150 per second
Translate Video / Translate Audio	5 per second (4K video: 15 per second)
Generate Sound Effects	10 per generation
Generate Music	20 per minute
Generate Speech	Firefly Speech: 10 per 1,000 characters · ElevenLabs Multilingual v2: 15 · ElevenLabs v4: 20
Text to Avatar (beta)	10 per second
Custom Models (beta)	500 per training, 20 per generation
Firefly Upscaler 2 (Photoshop)	10 up to 25 MP, 20 for 25 to 56 MP

Partner image models (selected)

Model	Credit cost
Nano Banana Pro (Gemini 3)	40 per generation (limited time)
Nano Banana 2 (Gemini 3.1)	20 at 1K or 2K, 30 at 4K (limited time)
GPT Image 2	Low 5 · Medium 20 · High 80
GPT Image 1.5	20 per generation (limited time)
FLUX.2	20 per generation (limited time)
FLUX.2 klein 4B	5 per generation (limited time)
FLUX1.1 Pro Ultra	20 per generation
Runway Gen-4, 720p / 1080p	20 / 40 per generation
Topaz Bloom upscale	35 per generation (1 to 9 MP)

Partner video models (selected)

Model	Credit cost per second
Google Veo 3.1	50 at 720p or 1080p (limited time)
Google Veo 3.1 Fast / Lite	20 / 10
Kling 3.0	20 to 35, depending on resolution and audio
Kling 4.0 (text or image to video)	720p with audio: 35 · 1080p with audio: 50
Runway Gen-4.5	40 at 720p (limited time)
Runway Aleph 2.0	100 at 720p
Dreamina Seedance 2.0	480p: 40 · 720p: 90 · 1080p: 180
Topaz Astra upscale	5 to 20

Firefly Graph has its own metering. Inside Graph, standard features that are free elsewhere still cost credits. For example, Mask Objects costs 10 credits per image. Some Graph workflows show "Credits vary" instead of a fixed estimate because their cost depends on what the run produces, such as language-model output or a variable number of items. Firefly AI Assistant (beta) also spends credits on most generate and edit actions. Adobe says those rates are "introductory and may change," and you can hover over the credits icon after each action to see what it used.

What 2,000 credits really buy

Adobe's plan cards say Standard's 2,000 credits make "up to 400 images and 20 five-second videos." Those are best-case figures. The math below uses Adobe's own rate tables:

With 2,000 credits you get about…	Using
20 five-second clips	Firefly Video Model at 540p (100 credits a clip)
4 five-second clips	Firefly Video Model at 1080p (500 credits a clip)
8 five-second clips	Veo 3.1 at the current 50 credits per second (250 a clip)
400 images	5-credit models such as GPT Image 2 Low or FLUX.2 klein 4B
200 images	Firefly Image 5 (10 credits each)
50 images	Nano Banana Pro (40 credits each)
25 images	GPT Image 2 High (80 credits each)
100 minutes of music	Generate Music (20 credits a minute)

Adobe doesn't say which resolution its "20 five-second videos" figure assumes. At the rates in the current Help Center table, it only works out at 540p. Scale the table up for the bigger plans: Pro is 2×, Pro Plus 5×, and Premium 25×.

Cost per 1,000 credits at list price: Standard, Pro, and Pro Plus all come to $5.00, and Premium to $4.00. During the MAX deal's first 6 months, Pro drops to about $2.50 and Pro Plus to about $2.00 per 1,000 credits. Pro and Pro Plus also add Photoshop web and mobile and Express Premium, which Standard doesn't have.

The "unlimited generations" offer, decoded

The Pro, Pro Plus, and Premium cards on the plans page promise unlimited generations on select models for the first year. Adobe's special-offer help article spells out which models each plan covers (table dated October 13, 2026):

Model (image)	Pro	Pro Plus	Premium
Firefly Image 4 Ultra, Firefly Image 5	✅	✅	✅
FLUX.2 Pro, FLUX Kontext Pro and Max	✅	✅	✅
Nano Banana 2 (1K)	✅	✅	✅
Nano Banana 2 (1K/2K), Nano Banana Pro (1K/2K)	—	✅	✅
GPT Image 1.5, GPT Image 2 (Low/Med), GPT Image 2.5 Sunburst and Flare (Low/Med, 1K/2K)	—	✅	✅
FLUX1.1 pro / ultra / ultra raw, FLUX.2 klein 4B, Runway Gen 4, Topaz Bloom and Gigapixel	—	✅	✅
4K Nano Banana, all GPT Image configurations	—	—	✅

Model (video)	Pro	Pro Plus	Premium
Firefly Video Model, Kling 2.5 Turbo, Luma Ray 3.14, Runway Gen 4.5	—	✅	✅
Google Veo 3.1 Fast, Kling 3.0 Standard (720p)	—	—	✅

The rules that matter:

The year starts on your plan start date and runs for 12 consecutive months. Upgrading partway through unlocks more models but doesn't extend the end date.
It works only on firefly.adobe.com and the Firefly mobile app. It doesn't apply in Photoshop, Premiere, or other Adobe apps, where the same models still cost credits.
Teams and Enterprise plans aren't eligible. Individual credit add-on plans (4,000, 7,000, 10,000, and 50,000 credits) are.
The model list can change. If a partner model leaves Firefly, it leaves the offer too. Adobe also says it may add safeguards such as slower processing or queueing at busy times, and that unusual usage can trigger a temporary restriction.
After the first year, every generation goes back to costing credits.

One wording mismatch: the Pro Plus card says "unlimited image generations on all models (1K/2K)." Adobe's own help table excludes some configurations for Pro Plus, such as GPT Image 2 at high quality. Trust the help-article table, and look for the label in the model picker before you generate. Adobe also announced new models at MAX on November 10 (including Kling 4.0, Seedance 2.5, GPT Image 2.6 Sunburst and Flare, and Nano Banana 2.1). Apart from Kling 4.0, they weren't yet in the credit tables we read.

Gotchas

Standard doesn't include Photoshop. Photoshop and Express Premium start at Pro, and the plans page lists Photoshop on web and mobile only, not the desktop app.
Out of credits on a paid plan? Standard features keep working without limits. For premium features you can wait for the reset, upgrade, or buy an add-on. Adobe's add-on plans come in 2,000, 7,000, 10,000, and 50,000 credits. Premium subscribers can also queue Firefly Video Model generations beyond their credits, up to 20 at a time, with no promised completion time.
Failed generations are refunded, usually within minutes. Long video jobs can take up to 24 hours to refund.
Credits from several Adobe plans stack, but they reset on the billing date of the plan you subscribed to first.
Commercial use: Adobe says outputs from Firefly's own models are safe for commercial use. Partner-model outputs are your responsibility, and four Chinese-developed models (Seedance 2.0, Kling 3.0, Kling 3.0 Omni, Kling 4.0 Omni) send your prompts and reference files to their developers.
"Unlimited" standard features have guardrails against scripting, account sharing, and reselling.

Which plan fits

If you…	Pick
Mostly want Generative Fill and Firefly-model images	Standard ($9.99). Standard features don't use credits.
Want Photoshop on web and mobile plus occasional partner models	Pro, ideally on the $9.99 offer before Dec 6
Want months of Nano Banana, GPT Image, and Firefly video without counting credits	Pro Plus. It's the cheapest plan whose offer includes video models.
Make video every day or need 4K images from partner models	Premium ($199.99, 50,000 credits, unlimited Firefly Video Model)

Look elsewhere if you want one model's look with a simple subscription. Midjourney and Ideogram are covered in our Midjourney alternatives guide. If you're mainly buying video credits, compare Runway's plans and Google Flow. Browse everything we track in AI Image, or see the Adobe Firefly directory entry.

FAQ

Is Adobe Firefly free? Partly. A free Adobe account gets limited daily generations on a curated set of models. Adobe doesn't publish the daily limit.

How much is Firefly Pro? $19.99 a month on the monthly plan, or $16.99 a month on the annual plan billed monthly. From November 10 to December 6, 2026, first-time subscribers pay $9.99 (monthly) or $8.49 (annual, billed monthly) for the first 6 months.

How many credits does a Firefly video cost? The Firefly Video Model costs 20 credits per second at 540p, 50 at 720p, and 100 at 1080p. A 5-second 1080p clip costs 500 credits. Partner models have their own rates. For example, Veo 3.1 currently costs 50 credits per second.

Does Generative Fill use credits? Not on a paid Firefly, Creative Cloud Pro, or credit plan. It counts as a standard feature with unlimited use. The exceptions are inside Firefly Graph, or when you pick a partner model for Generative Fill.

Do Firefly credits roll over? No. They reset to your plan's allowance on your monthly billing date.

Is Firefly Standard included in the unlimited offer? No. The offer covers individual Pro, Pro Plus, and Premium, plus individual credit add-on plans.

Sources

Adobe Firefly plans page: Individuals and Business tabs, US prices, credits, concurrency, apps, FAQ (checked Nov 10, 2026)
Firefly special offer terms: Nov 10 to Dec 6, 2026 Pro and Pro Plus offer prices and renewal prices (checked Nov 10, 2026)
Generative credits FAQ: standard vs premium features, Firefly feature rates, Firefly Graph rates, refunds, rollover, plan allowances, queueing (updated Nov 10, 2026)
Partner models in Adobe products: partner image, video, vector, and speech credit rates, data-sharing disclosure (updated Nov 10, 2026)
Firefly unlimited generations special offer: eligible plans, per-plan model tables as of Oct 13, 2026, first-year rules (updated Oct 27, 2026)
Firefly AI Assistant FAQ: AI Assistant availability and credit use (updated Nov 10, 2026)
Adobe generative credits overview: credit add-on sizes (checked Nov 10, 2026)
Adobe newsroom: Adobe Firefly expands as the AI creative studio: MAX announcements, new models, beta and availability status (Nov 10, 2026)